creation_opportunities_dissemination

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Key DISSEMINATION issues

  • Increase lifespan of scholarly content
  • invigorate publisher backlists
  • Deliver directly to the user environment (eg mobile)

References to support issues

General

From:  Manchester University Press Creation case study’.

In summary the reasons for ebooks are essentially:-
•    Increased dissemination’

Increase the  lifespan of scholarly content

From:  Manchester University Press Creation case study’.

E offers a good opportunity to extend the lifespan of good scholarly content by freeing it from the constraints of the print paradigm. In many respects, the ebook is a natural progression from POD.

Invigorate publisher backlists

From:  Manchester University Press Creation case study’.

The MUP [Manchester University Press] ebook strategy is driven by consumer, scholarly and technology factors. The basic aim is improved dissemination of scholarly works. Ebooks support this, alongside initiatives such as print-on-demand (POD) which MUP has been involved in for well over ten years. The MUP POD [Print-on-demand]program has worked very well extending the life of the backlist and re-introducing old ‘classics’.

deliver directly into the user’s environment (e.g. mobile)