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Key DISSEMINATION issues
- Increase lifespan of scholarly content
- invigorate publisher backlists
- Deliver directly to the user environment (eg mobile)
References to support issues
In summary the reasons for ebooks are essentially:-
• Increased dissemination’
Increase the lifespan of scholarly content
E offers a good opportunity to extend the lifespan of good scholarly content by freeing it from the constraints of the print paradigm. In many respects, the ebook is a natural progression from POD.
Invigorate publisher backlists
The MUP [Manchester University Press] ebook strategy is driven by consumer, scholarly and technology factors. The basic aim is improved dissemination of scholarly works. Ebooks support this, alongside initiatives such as print-on-demand (POD) which MUP has been involved in for well over ten years. The MUP POD [Print-on-demand]program has worked very well extending the life of the backlist and re-introducing old ‘classics’.